Logo and corporate image for a concept material used for bags and package, made with organic biodegradable ingredients. The strong idea behind this concept is the mix of biodegradable fabric with other elements, such seeds or soap, in order to give to the product another use that involves the biodegradation process with water. useLess is not only an answer to the problem of plastic bags, but also a clever way to produce less and use more.

The identity is inspired by the second ingredient added to the fabric, which compose the texture inside the material. At the same way, the logo is composed by a square made from random points, recreated each time the logo has to be used. To gain this result, the logo has to be processed by an application that ensure a random quantity of points with a random diameter, placed at random coordinates. Coherently with the product, this process creates similar but unique results.

Concept and textile design: Talal Alhammad, Srinidhi Reddy, Marika Shiori-Clark, Alexandre Terrien;

Logo and corporate design: Emilio Grazzi, Andreas Stathopoulos, Sara de la Villejegu;

Programming and application development: Emilio Grazzi.